General API concepts and Integrations

Mallu Updated by Mallu

What is an API?

An Application Programming Interface (API) is a tool for connecting platforms, software, and applications. This allows you to exchange data and information between the chosen systems, such as the company's social networks, CRM, and site chat.

For example, the Instagram API lets you automate contact with your followers, leads, and users—both through the network messenger and stories.

But how can that help my company? By digitizing, scaling, and automating your service, you can generate faster, more humanized, and personalized interactions.

By configuring different integrations on your Weni Platform, you create a new channel and start replying to automated messages directly on the platform.

How do API's work within the Weni Platform?

When you integrate a channel of your brand (such as Instagram or Facebook) with a channel on the Weni Platform, you will be configuring the use of chatbots in the network's direct messaging.

The bot will be responsible for managing this exchange of messages with the user, according to the flow of questions and answers that you created. Remember that these flows can range from the simplest to the most complex, such as surveys, frequently asked questions, project information, or contact channels.

Oh! And don't worry, because our chatbots are among the most advanced on the market. This way, your customer or partner won't even realize they are talking to a bot. All flows are customized so that our intelligent virtual assistants have personalized and humanized interactions.

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