Hierarchy of information

Sarah Pinheiro Updated by Sarah Pinheiro

Hierarchy of information

As we saw earlier, empathy is a key feature for UX Writing. Thus, the user must have a central role and the texts developed must be understandable by their target audience.

In this sense, the information architecture was designed to categorize the content into main, essential, complementary and auxiliary, as illustrated in the image below.


This classification aims to make writing clearer, reducing the cognitive effort of reading. When developing a text, the writer should ask himself: can the user do what needs to be done by doing a quick read?

In order for the text to be clear, there are some points that must be followed:

  • Use simple words (synonyms can be used);
  • Give preference to the use of verbs: call for action, focusing on what needs to be done;
  • Avoid interspersed phrases: they make it difficult to understand, especially for people who have difficulty understanding long texts);
  • Avoid jargon and technical terms;
  • Use humor sparingly;
  • Show only what needs to be seen: perhaps include one more step in the user's journey, if that means showing only what is important, instead of creating texts in which the user needs to filter relevant information;
  • Make the bot consistent.

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